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Personal Branding

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LinkedIn – Get Found and Stand Out

Having a strong LinkedIn profile used to be good idea….now it is a MUST.  Of course, not all industries utilize the platform to the same extent. For example, police officers, lawyers, medical professionals, and teachers tend to prefer to keep lower profiles. However, most professionals find LinkedIn to be a necessary part of their professional identity and presence.

It is easy to understand why when you consider that over 90 percent of recruiters supposedly utilize LinkedIn to search for qualified candidates. I recently landed a nice little contract gig after being found on LinkedIn. Sweet! LinkedIn is also a great way to build and maintain a rich professional network.  Finally, LinkedIn helps us stay on top of industry news and trends.

Lose the mindset that LinkedIn is a job search tool.  Consider your profile a personal website that allows you to track your professional experience, education, accomplishments, publications, recommendations, key skills, certifications, industry activity, target company list, and your network of connections.

Most recruiters admit that they will pull up your profile before giving you a call.  If your online profile is not clear and consistent with your resume, you may find yourself in the B pile.  If you have zero recommendations or your profile is way out date, the recruiter will likely move on to a candidate who takes more pride in their online presence.

The Top 10 Profile Elements

The following are necessary in order to stand out and get found:

  • A nice headshot…not one with your dog – unless you are a veterinarian.
  • Headline….120 characters of searchable job titles….not your current job.
  • A well written 2000 character, keyword rich, summary.
    • Personalize this and don’t sound like a resume robot!
  • Current and previous work experience with bulleted details.
  • Personalize your LinkedIn URL.
  • Complete your Skill Section with at least 30 relevant skills listed in proper order.
  • 50 plus connections (Better yet, aim for 500)
  • Education and Training
  • 3-5 Recommendations
  • Join 20 plus groups and follow 50 plus companies.

The 10 Minute a Day Approach

Keeping your profile up to date and fresh AND spend time on LinkedIn each day going through your newsfeed.  Liking, commenting and sharing posts help develop your personal brand.  Actually publishing an article is another way to boost your presence and become a thought leader in your industry.

Spend 10 minutes a day making connections, commenting on interesting articles, and following new companies. This helps LinkedIn understand you. If and when you are in job search mode, LinkedIn will be a much better resource in terms of positions it recommends and how well you show up in recruiter searches.

Be 10 times more Brave

LinkedIn has actually proven to be a really powerful tool for me and for many of my clients.  Actual relationships are formed and developed from LinkedIn. Different careers are explored and new positions are landed – all as a result of reaching out to people.  Not everyone will respond to you in the way you wish but some people will!

Respond quickly to any requests that come your way and take any lack of response in stride. Make your outreach personal and avoid sending off generic connection requests.  Add a short note.  Take time to read someone’s profile and highlight what you have in common when you request a connection. Be courageous as you reach out. No one gets far alone.  We need each other and LinkedIn is platform that allows us to find support and give support.

Social media is here to stay and LinkedIn remains the go-to professional networking platform.  Make your profile sparkle and find ways to connect that feel genuine and authentic.  While social media is not a replacement for face to face relationships, LinkedIn can help us connect in real ways to people we might not otherwise be able to meet.

 

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2017 – The Year to Give Back!

Mountain Landscape in Colorado Rocky Mountains, Colorado, United States.

One of the best things we can do for ourselves, and our careers, is to share our time and talents to do some good in the world. Volunteering enhances our professional resiliency and increases our personal life satisfaction. Here are 5 reasons to make ‘giving back’ a priority in the coming year.

Expand Your Network

Serving on boards, volunteering for a non-profit, and supporting fundraising events connects us to new people who share similar interests. In time, these acquaintances can turn into professional alliances. When we volunteer, we have a chance to put our talents to use and show our skills in action. This leads to high-trust relationships with people who can then speak to our qualifications or refer us to new opportunities with real conviction.

Build the Resume

Volunteering helps us look good on paper. We can minimize gaps in our work history by showing that we have remained active and involved during transitions or layoffs. We brand ourselves when we include volunteer experience on our resumes. We also differentiate ourselves from other candidates who have similar skill sets but lack community involvement.

Skill Development

Think about what you have to offer and what you hope to gain in terms of skill development when you consider a volunteer opportunity. Sometimes we volunteer because we want to be considered for full time, paid positions within the organization. In other cases, we plan to take the skills we gain from volunteering and put them to use in our regular jobs. Yes, we give back for the sake of giving back but we can also be strategic in terms of what we want to develop in ourselves.

Career Exploration

If you are considering a career change, volunteering is the perfect way to test the waters before jumping in with both feet. You get first-hand experience and valuable insights into what it takes to be successful in a new industry. This can help you avoid a costly career mistake. If you do find a match in your new field, you will have developed great experience and connections to help you make a successful transition.

Good Vibrations

Volunteering often leads to feeling a sense of purpose and belonging in the world. If we are a bit stale in our careers, volunteering can reignite a sense of passion. It feels good to give back yet we all need support from time to time. When we are in a career transition, it can be psychologically easier to reach out for help if we have made it a priority to be of service. In giving to others, we can create good karma for ourselves.

Keep in mind that finding the right volunteer opportunity can be challenging. Start by considering what issues call to you. What are you curious about? Do you want to work locally? Or, do you yearn to support national or international issues? What talents do you have to share and what new skills do you hope to gain?  How much time can you devote given your other commitments?

Use this online resource:  https://www.livecareer.com/quintessential/volunteering to learn about possible areas of interest. Your local library also offers resources to help you research non-profits, foundations, and giving organizations such as Rotary International.

The new year is a perfect time to envision a brighter future for yourself and for the world. It is a time to set goals and seek out rewarding experiences. One thing I know for sure is that as you serve the world, you will also be doing yourself a whole bunch of good. Happy New Year!

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Every single minute of your life is an interview.

Whether you realize it or not, you are always “on.” People are reading you, sensing you, feeling you. And, based on how you make them feel, they will either lean in or back away. It’s human nature.

We are constantly being reminded of the importance of networking. Making connections and building relationships is the single most important thing we can do to keep our careers healthy and vibrant. It’s who we know! And, it’s how we show up that matters.

Even very casual contacts can be quite powerful in terms of linking us to new ideas and opportunities. As we expand our circles and meet new people we learn about different information, resources, and companies.

We all need a keen awareness of being “on” before we step out the door. Even a trip to the mailbox and a chance encounter with a neighbor offers the possibility of meaningful connection that could lead to an interesting opportunity.

Success can seem like sheer coincidence and happenstance. In reality, people who understand that they are always “on” are more likely to turn seemingly random encounters into meaningful connections. The goal is to continually grow our circles and then work to take key relationships deeper.

To hone your sense of self-awareness, consider how you present yourself in different settings and situations. Are you showing up in the best ways possible? Do people tend to lean in or back away? Are you someone that others would feel comfortable recommending to a hiring manager or referring as a business resource?

I recently inquired about a training program offered by a local entrepreneur. By the time I got off the phone, I no longer wanted to enroll. Rather than engaging me about her unique offerings, the business owner spent most of the call complaining about how hard it has been to make a decent living in this town.

I backed away. I decided to spend my money with a different provider. She not only lost out on my registration but on referrals I may have made. I doubt she realizes that her negativity is what turned me off.

What about authenticity? Are we supposed to pretend that we are “doing great” when we are depressed or down to our last dime? Being “on” is not about faking it. Meaningful connections can only form when we are genuine and real.

I am not advocating that people stuff their feelings but there is a time and a place to share our deeper fears and concerns. If you are a trying to build a private practice or launch a business, hire a coach or create a support network of trusted colleagues to help you through times of discouragement. If you are a job seeker, process setbacks and frustrations in the safety of a counseling setting or with close family members – not with a recruiter or at a networking event. If you are not ready to be “on,” then stay home.

Successful people know how and when to be vulnerable. They reveal mistakes and share challenges in a way that builds bridges rather than burns them. It is generally considered unattractive to speak negatively or blame outside forces such as a horrible boss, our age, or the state of the union for our situations.

For all these reasons and more, I truly believe that every single minute of our lives is an interview. Like it or not, we are always “on.” Set an intention to show up in the best way possible. You just might be the perfectly placed stepping-stone in someone else’s career journey. And, the very next person you meet could be the best thing that ever happened to you!

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Time for Your 2016 Career Tune Up?

Most of us schedule an annual physical with our doctors and we get our teeth cleaned every six months. We even change the oil in our cars about every three thousand miles. But, when it comes our careers, we expect things to keep humming along without much care.

Our careers require regular maintenance too! Without proper attention, even the most successful careers will begin to sputter and eventually breakdown. A few warning signs that you are past due for a professional tune up include having a dated skill set, a complacent attitude at work, or a dwindling network.

The following career maintenance activities will help ensure you find success in 2016 and beyond:

Scan the Horizon

People who thrive in their careers are not just heads down at work. Every so often they look up to assess what is on the horizon in their industries. They stay abreast of any new technologies, certifications and specializations that will be needed in order to remain competitive.

I often suggest clients look at a few postings for the kind of work they are doing now. Many are surprised to find that they barely qualify for their own jobs! Attending industry specific conferences and being active in professional organizations are two ways to ensure you remain up to speed on what’s new and next in your field.

Deepen Connections

Having a strong personal and professional network is key to our career health as well as our overall wellbeing. Networking need not be an awkward job search ploy. No one wants to be contacted by a long lost colleague only when they need help finding a job. Don’t be that person!

A key part of a career tune-up includes nurturing relationships inside your company, within your industry, as well as across the community. Join a relevant Meet Up or become part of a lively networking group. Volunteer. Take up a hobby. Schedule regular lunch dates with coworkers, colleagues, and friends.

Be helpful to others and give of your time and talents. When you do this authentically, it will be much easier to ask for help without feeling uncomfortable. Always assess the quality of a professional relationship before asking for assistance. In other words, don’t expect more from someone than the relationship warrants.

Create a Master Résumé

Many clients come to me with résumés that are ten or twenty years old. It then takes considerable time and effort to update and target the document. You may be unable to meet an application deadline or you may lose a contract opportunity because you could not apply in a timely manner.

Creating a master résumé that outlines your professional history can keep you nimble in today’s job market. A master résumé should include career highlights from positions held in the past 10 to 15 years as well as key accomplishments from your current position.

Having a continually updated résumé makes it easier to quickly target an application packet for specific positions. Being able to quickly articulate the value you provide can also help you justify a raise or negotiate a better job offer. A master résumé can also be used as the foundation for updating your online profile.

Career planning and management can be complex. We have many more jobs over our lifespans and each career decision we make shapes and impacts future opportunities. Seeking out career counseling to set yearly goals and create an action plan can be just as important to our wellbeing as scheduling an annual physical.

If you have been coasting along without much thought to what is next in your career, now is the time to take proactive steps to ensure you are ready for your next professional venture. Here is to your success in 2016 and beyond!

 

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